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Joyvio Group is the sole strategic investment platform for food & agribusiness of Legend Holdings. Joyvio Group was established in August 2012, originally built to address the food quality and safety concerns. Joyvio has now became a well-recognized brand for high quality food and beverage products in China,and a global food & agribusiness corporation.

Legend Holdings Corporation was founded in 1984 by Liu Chuanzhi and 10 other researchers with the seeding money of USD25,000 from the Computing Institute of the Chinese Academy of Sciences. Starting from the IT industry (founded Lenovo), Legend Holdings has gone through the development of over three decades, and now it is one of the largest conglomerates in China. Lenovo (HKSE stock code: 0992) is a global Fortune 500 company and a leader in providing innovative consumer, commercial and enterprise technologies. As of 31 December 2016, the revenue of Legend Holdings (3396.HK) was USD 44.5 billion, total assets was approx. USD 46.7 Billion, and the total number of employees was 69,324.

Brand Core Value Proposition

Brand Core Value Proposition